Exploring Deviant Behavior in Customers: The Role Emotional Branding Plays with a Customer’s Perception of Injustice and Anti-Branding

Utilizing moral disengagement (MD) and social exchange theories, this paper proposes that perceived injustice can lead to customers actively participating in antibranding activities through a process of MD. However, emotional branding might be an effective intervention tool that mitigates the anti-branding behavior in morally disengaged customers due to the positive feelings that relationship marketing endues. This paper will explore the relationship between the customer’s perception of injustice and their anti-branding behavior using MD as an explanatory mechanism. Additionally, emotional branding will be explored as a possible boundary condition that weakens the relationship between MD and anti-branding behavior

Social marketing in promotion of energy-efficient building

Energy-efficient buildings or passive in the coming years should become a standard in Poland and Europe. Energy-efficient buildings are generally more expensive than traditional, so there are some psychological barriers before making a decision on their implementation. Despite a significant increase in awareness of investors in this area it is essential to disseminate knowledge about the need and benefits coming from the use of such solutions. Changing standards for buildings results from changes in building regulations, the use of various forms of financial support and educational activities

The promotion of phisical activity in shockvertising campaigns

Preferring passive life style and the problems with obesity eventuating from this fact, have become very common in many countries. According to research, the physical activity of Poles turns out to be under the average for EU countries. (Sport activity of Poles, 2015, p.3) The promotion of physical activity is one of the most important tasks of public health. The publicity of physical activity, habits of caring for health and wellbeing should be realized by national and local authorities, media and organisations connected w sport and recreation. Next, there are subjects providing sport recreation services, which use properly worked out marketing programs, apart from purely business goals, they can also become the promoters of physical activity. The aim of this article is to present shocking advertisement as the part of social campaigns influencing the changing the passive lifestyle for the active one. Shown in this article research was conducted among students of one university. The goal of research was the assessment of emotions which were aroused by showing examples of campaigns and their influence on the willingness to take up physical activities by the youth. The article contains the examples of campaigns and the results of research into using this kind of actions among young people. It was assumed, that the showing shocking messages concerning the consequences of lack physical activity, influences on taking up such activity by young people

Laurent inversion

There are well-understood methods, going back to Givental and Hori--Vafa, that to a Fano toric complete intersection X associate a Laurent polynomial f that corresponds to X under mirror symmetry. We describe a technique for inverting this process, constructing the toric complete intersection X directly from its Laurent polynomial mirror f. We use this technique to construct a new four-dimensional Fano manifold

Development of sustainable tourism in the eastern part of Poland on the example of bicycle green velo trail

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly. The World Tourism Organization defines sustainable tourism as a tourism that satisfies the needs of both tourists and tourist destinations, while protecting and promoting their future development. The main goal of sustainable tourism is to preserve the economic and social benefits of tourism while minimizing or mitigating adverse environmental, historical, cultural or social impacts. This goal is achieved by balancing the needs of tourists with the needs of tourist destinations. The most important documents defining the basis for sustainable tourism are: Agenda 21 and principles for sustainable development, UNCED, Rio de Janeiro Declaration, 1992, Global Code of Ethics in Tourism, WTO, 1999 and Cape Town Declaration. Responsible Tourism in Destinations, World Summit on Sustainable Development in Johannesburg in 2002. (http://zb.eco.pl/publication/koncepcja-zrownowazonego-rozwoju-w-turystyce-p1338l1) Sustainable tourism goes side by side with ecotourism and heritage tourism. Many voivodeships in Poland have started to apply activities connected with sustainable tourism. The example of sustainable tourism is Green Velo Trail completed in Eastern Poland

Development of sustainable tourism in the eastern part of Poland

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly

Quantum Periods For Certain Four-Dimensional Fano Manifolds

We collect a list of known four-dimensional Fano manifolds and compute their quantum periods. This list includes all four-dimensional Fano manifolds of index greater than one, all four-dimensional toric Fano manifolds, all four-dimensional products of lower-dimensional Fano manifolds, and certain complete intersections in projective bundles

Investigation of clonality and minimal residual disease in haematological malignancy using fluorescent in situ hybridization

Cytogenetic analysis of the malignant clone is clinically important in haematological malignancy. Analysis by metaphase cytogenetics is restricted to the small proportion of malignant cells which are actively dividing. This thesis explores the dynamics of malignant clones using the technique of fluorescence in situ hybridization (FISH) to visualize chromosomal abnormalities in interphase (non-dividing) cells. Hyperdiploid (>46 chromosomes) clones have been investigated by interphase FISH in acute lymphoblastic leukaemia (ALL), acute myeloid leukaemia (AML) and myelodysplastic syndrome (MDS) using appropriate chromosome-specific probes. A hyperdiploid clone was detected in interphase cells in 9/65 patients with ALL in whom metaphase cytogenetics had failed or was normal. A single hyperdiploid cell was identified as clonal in one patient with MDS but not in six others with AML, MDS or ALL. The involvement of different cell lineages in the malignant clone was investigated by simultaneous FISH and identification of the cell type by morphology or monoclonal antibodies. In ALL, hyperdiploid clones were restricted to the lymphoid blasts in 9/9 cases, while Philadelphia (Ph) positive clones, (identified by probes to the genes m- BCR or M-BCR and ABL which fuse as a result of the translocation) were found either in lymphoid blasts alone (1/3 cases) or in both lymphoid and myeloid cells (2/3 cases). In AML trisomy 8 (using a chromosome 8-specific probe) and an 11q23 abnormality (which split YAC 13HH4) were both found only in the myeloid blasts, in 3/3 and 2/2 cases respectively. A sensitive method for the detection of hyperdiploid \geq 50 clones in ALL was developed for minimal residual disease detection. Simultaneous probing of three chromosomes enabled detection of one hyperdiploid cell in 10,000. Heterogeneity in the speed with which the clone was eliminated in remission was seen in 16 patients and early relapse was detected in one patient

Few smooth d-polytopes with n lattice points

We prove that, for fixed n there exist only finitely many embeddings of Q-factorial toric varieties X into P^n that are induced by a complete linear system. The proof is based on a combinatorial result that for fixed nonnegative integers d and n, there are only finitely many smooth d-polytopes with n lattice points. We also enumerate all smooth 3-polytopes with at most 12 lattice points. In fact, it is sufficient to bound the singularities and the number of lattice points on edges to prove finiteness.Comment: 20+2 pages; major revision: new author, new structure, new result

BioMart: a data federation framework for large collaborative projects

BioMart is a freely available, open source, federated database system that provides a unified access to disparate, geographically distributed data sources. It is designed to be data agnostic and platform independent, such that existing databases can easily be incorporated into the BioMart framework. BioMart allows databases hosted on different servers to be presented seamlessly to users, facilitating collaborative projects between different research groups. BioMart contains several levels of query optimization to efficiently manage large data sets and offers a diverse selection of graphical user interfaces and application programming interfaces to ensure that queries can be performed in whatever manner is most convenient for the user. The software has now been adopted by a large number of different biological databases spanning a wide range of data types and providing a rich source of annotation available to bioinformaticians and biologists alike